I Still Say SmartNoise Is A Better Name

When Madame Delicious and I visited France, one company's advertising campaign was a source of consistent amusement. In train terminals, on the underground, and on signs around Paris were ads like this:

We kept asking ourselves what kind of person would find "Wall Street English" an attractive learning method. Who exactly seeks new vulgarities and monosyllabic insults as the cornerstone of a language program? Do phrases like "offer two fifty last sale" and "earnings before interest, depreciation, and taxes" have broad applicability in the real world? Who approved such a silly campaign and which suckers were falling for it?

Answer: Enough people to justify a $145 million all-cash business transaction.